THE GLOBAL MEAT STANDARD
Certified Beef Programme
For decades, fine wine has been guided by independent standards that create trust, transparency and long-term credibility. Beef, despite its cultural and culinary importance, has lacked a comparable global reference point - until now.
The Global Meat Standard creates a credible, independent benchmark for steak restaurants by replacing vague origin and breed claims with verified transparency across the entire beef programme - from provenance and welfare to ageing and menu communication.
In recent years, certain breed names and origins have become omnipresent on menus. Terms such as Chianina or Rubia Gallega are frequently used without clear documentation, often detached from their true agricultural, geographical or ethical context. The Global Meat Standard responds by shifting the focus from labels to proof.
Restaurants certified under the programme commit to full transparency across their Beef Programme, including provenance, welfare, feeding, slaughter, ageing and menu communication. Each certification is based on documented evidence and regular review.
For guests, the Certified Meat Programme provides reassurance that meat enjoyment is rooted in responsibility and integrity. For restaurants, it serves as a strategic asset, clearly differentiating those who lead with substance from those who rely on claims.
The Global Meat Standard is not about perfection - it is about honesty, accountability and setting a benchmark for the future of steak gastronomy.
THE GLOBAL MEAT STANDARD
Your Commercial Advantage
Today’s guests are more informed and more critical than ever. Questions around provenance, animal welfare and sustainability are no longer niche concerns, especially in premium steak restaurants.
The future of steak gastronomy belongs to restaurants that can explain not just what they serve, but why. The Global Meat Standard exists to make that explanation credible.
At the same time, the widespread and often unchecked use of breed names and origin claims has created scepticism. If not today, then by tomorrow at the latest.
Credibility has become a commercial issue.
1. Guest Trust
Guests who trust your sourcing are more comfortable choosing premium cuts, tasting menus and higher-value wines.
2. Clear Differentiation
In a crowded steak market, certification provides an independent point of distinction that cannot be replicated through marketing alone.
3. Stronger Media & Guide Positioning
Verified programmes are easier to communicate, easier to understand and more attractive to journalists, critics and international guides.
4. Future-Proofing
As regulation, scrutiny and consumer expectations increase, certified restaurants are already aligned with where the market is heading.
5. Internal Clarity
The certification process often strengthens internal sourcing structures, supplier relationships and menu communication.