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Terms & Conditions

Last updated: 16 December 2025

 

These Terms & Conditions (Terms) govern your access to and use of the website operated by The Beef Advocate Ltd. (we, us, our), trading as The Beef Advocate (www.thebeefadvocate.org). By using the Website, you agree to these Terms. If you do not agree, please do not use the Website.

 

1. About us

 

Operator: The Beef Advocate Ltd.

Registered address: 124 City Road, EC1V 2NX London - UK

Contact: info@thebeefadvocate.org

 

2. Website purpose

 

The Website provides information about The Beef Advocate, our standards, methodology, guidance and related services, including the ability to submit certification requests and supporting documentation.

 

3. Eligibility

 

By using the Website, you confirm that you are at least 18 years old and have authority to act on behalf of the restaurant or organisation you represent.

 

4. Account and submissions

 

You may be able to submit forms, information and documents (Submissions) through the Website.

 

You agree that:

 

  • all information you provide is accurate, complete and not misleading

  • you have the rights and permissions required to provide the Submissions

  • you will keep your contact details up to date

 

We may request additional evidence or clarification to process a certification request.

 

5. Certification requests - process and decision-making

 

Where the Website enables submission of a certification request, you acknowledge and agree that:

 

  • certification is evidence-based and subject to our standards and methodology in force at the time of review

  • submitting a request does not guarantee certification, any particular certification level, or any timeline

  • we may decline to review or certify where information is incomplete, inconsistent, unverifiable, or where other integrity concerns arise

  • decisions are made under our framework and governance procedures and are not influenced by commercial partners

 

6. Fees and payment

 

If fees apply to the review of a certification request (Fees), these will be communicated to you during or before submission, or via written confirmation.

 

Unless stated otherwise:

 

  • Fees are payable in advance of review (or as otherwise specified in the payment instructions)

  • Fees relate to the review process and may be non-refundable once review work has commenced

  • you are responsible for any bank charges, currency conversion costs, local taxes or duties

 

No pay for play: Payment of Fees does not influence certification outcomes or evaluation.

 

7. Cancellations and refunds

 

If you withdraw a certification request:

 

  • before review work begins: we may refund Fees, less reasonable administrative costs

  • after review work begins: Fees may be non-refundable, reflecting time and resources already committed

 

If we decline to proceed for reasons outside our control (including inability to verify evidence), refunds (if any) are at our discretion and may be reduced to reflect work completed.

 

8. Intellectual property

 

All Website content (including text, graphics, logos, standards, frameworks and materials) is owned by or licensed to us and protected by intellectual property laws.

 

You may view and download content for your internal business use only. You must not copy, reproduce, publish, sell, or create derivative works from our content without prior written permission.

 

9. Certification marks and communication toolkit

 

If we provide certification marks, badges, plaques, templates or communication materials, you may use them only:

in accordance with the written usage guidelines provided

    •    during the validity period of your certification (if applicable)

    •    without alteration, unless explicitly permitted

 

We may require you to stop use immediately if certification expires, is suspended, revoked or otherwise ceases to apply.

 

10. Acceptable use

 

You must not:

    •    use the Website in any unlawful, harmful or misleading way

    •    upload malicious code, attempt unauthorised access, or interfere with Website operation

    •    submit false, forged or manipulated evidence

    •    misuse our name, standards or marks in a way that could mislead the public

 

We may suspend or block access where we reasonably believe there has been a breach of these Terms.

 

11. Third-party links

 

The Website may include links to third-party sites. We do not control them and are not responsible for their content, policies or practices.

 

12. Disclaimers

 

The Website content is provided for general information only. While we aim to keep information accurate and up to date, we do not guarantee that content is complete, error-free or suitable for your specific purposes.

 

To the maximum extent permitted by law, we disclaim all implied warranties, including fitness for purpose and non-infringement.

 

13. Limitation of liability

 

To the maximum extent permitted by law, we will not be liable for any loss or damage arising from or in connection with your use of the Website, including:

 

  • indirect or consequential loss

  • loss of profit, revenue, business, goodwill, reputation or anticipated savings

  • loss arising from reliance on Website content

  • delays or inability to access the Website

 

Where liability cannot be excluded, our total liability is limited to the greater of:

 

  • the Fees you paid to us in the 12 months preceding the event giving rise to the claim, or

  • GBP 100

 

Nothing in these Terms limits liability for fraud, fraudulent misrepresentation, or any liability that cannot be limited under applicable law.

 

14. Indemnity

 

You agree to indemnify us against losses, claims and expenses arising from:

 

  • your breach of these Terms

  • your Submissions infringing third-party rights

  • your misuse of certification marks or communications in a misleading way

 

15. Privacy and cookies

 

Our processing of personal data is described in our Privacy Policy and Cookie Policy (available on the Website). By using the Website, you acknowledge these policies.

 

16. Changes to the Website or Terms

 

We may update the Website and these Terms from time to time. The updated version will be posted on the Website with a revised “Last updated” date. Your continued use of the Website means you accept the updated Terms.

 

17. Termination

 

We may suspend or terminate access to the Website immediately if you breach these Terms or if required for security, legal or operational reasons.

 

18. Governing law and jurisdiction

 

These Terms are governed by the laws of England and Wales. The courts of London, United Kingdom have exclusive jurisdiction over disputes arising from these Terms or your use of the Website.

 

19. Contact

 

Questions about these Terms should be sent to: info@thebeefadvocate.org

 

 

 

The Beef Advocate - Certification Fees & Refunds Policy

Last updated: 16 December 2025

 

This policy explains fees and refunds relating to the review of a certification request submitted to The Beef Advocate. This policy should be read together with our Website Terms & Conditions.

 

1. What the fee covers

 

The fee (Fee) relates to the review process only, which may include:

    •    administrative handling of your submission

    •    evidence review and verification steps

    •    follow-up requests for clarification

    •    internal quality control and governance checks

 

Important: Payment does not influence outcomes. There is no pay for play.

 

2. When fees are payable

 

Unless stated otherwise in writing:

  • Fees are payable in advance of the review starting, or at the point of submission if stated on the form

  • we may not begin review until payment is received in full

 

You are responsible for any bank charges, currency conversion costs, local taxes or duties.

 

3. No guarantee of certification

 

Payment of the Fee does not guarantee certification, any certification level, or a timeline.

 

4. Withdrawal by applicant

 

If you withdraw your certification request:

 

A) Before review work begins

 

We may refund the Fee, less reasonable administrative costs and payment processing fees.

 

B) After review work begins

 

The Fee may be non-refundable, in full or in part, reflecting time and resources already committed.

 

5. If we cannot proceed

 

We may decline to proceed with review if evidence is incomplete, inconsistent, unverifiable, or where integrity concerns arise. In such cases, refunds (if any) are at our discretion and may be reduced to reflect work completed.

 

6. Changes to fees

 

Fees may change over time. The fee applicable to your request will be the fee displayed at submission or confirmed to you in writing before review starts.

 

7. Contact

 

Questions about this policy should be sent to: info@thebeefadvocate.org

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