GOVERNANCE
Strictly Independent
PRINCIPAL
Certification operates under a permanent principle:
no pay for play - ever.
The Beef Advocate does not pursue perfection.
It pursues accountability, evidence and trust.
While The Beef Advocate is founder-led, every certification decision is supported by at least one independent expert assessment and documented evidence review.
ADVISORY COUNCIL
The Beef Advocate is supported by an independent Advisory Council, comprising internationally recognised experts across:
• Beef production and cattle farming
• Animal welfare and supply chain integrity
• Meat craftsmanship and ageing
• Sustainability and resource management
Members of the Advisory Council provide guidance on criteria development, industry developments and best practices. They do not hold commercial interests in restaurants undergoing certification.
ASSESSMENT
The Beef Advocate is published by Ekkehard Knobelspies as an independent personal authority.
The initiative is supported by an Advisory Council of internationally recognised experts, including:
• Agricultural and animal welfare
specialists
• Supply chain and sustainability
experts
• Technical advisors in premium
beef and Wagyu
Certification decisions are based on documented criteria and assessment processes.
World’s 101 Best Steak Restaurants does not influence certification outcomes.
The Beef Advocate operates independently from
World’s 101 Best Steak Restaurants.
• The ranking evaluates the overall steak
restaurant experience across 29 criteria.
• The certification assesses the Beef
Programme itself through documented
evidence and audit.
INDEPENDENCE
INDEPENDENCE
The Beef Advocate operates independently from World’s 101 Best Steak Restaurants.
• The ranking evaluates the overall steak restaurant experience across 29 criteria.
• The certification assesses the Beef Programme itself through documented evidence and audit.
ASSESSMENT
The Beef Advocate is published by Ekkehard Knobelspies as an independent personal authority.
The initiative is supported by an Advisory Council of internationally recognised experts, including:
• Agricultural and animal welfare specialists
• Supply chain and sustainability experts
• Technical advisors in premium beef and
Wagyu
Certification decisions are based on documented criteria and assessment processes.
World’s 101 Best Steak Restaurants does not influence certification outcomes.
ADVISORY BOARD
While The Beef Advocate is founder-led, every certification decision is supported by at least one independent expert assessment and documented evidence review.